BATFAST PARTNERS WITH BUTLIN’S TO SHOWCASE SPORT THROUGH A FUN AND IMMERSIVE EXPERIENCE

[Nottingham, 10th December 2024] – BatFast, the global leader in sports simulation technology, has teamed up with Butlin’s, the Home of Entertainment, to deliver unforgettable family entertainment in the Bognor Regis resort’s newly opened PLAYXPERIENCE activity centre. The Batting Cage, powered by BatFast is an immersive experience where physical and virtual worlds meet. Customers can play baseball, tennis, lacrosse, or cricket, powered by AI technology. Open since October 2024, this collaboration has already brought these different sports to life for over 6,400 players, delivering an impressive 58,000+ balls and counting.

BatFast’s cutting-edge technology is used in the Batting Cage, one of nine new activities in PLAYXPERIENCE. From children discovering sport for the first time to adults bonding over friendly competition, the Batting Cage has been designed to deliver a thrilling experience with mind-blowing, adrenaline-pumping activities baseball, tennis, lacrosse or cricket.

A Game-Changer for Families

The Batting Cage in PLAYXPERIENCE is resonating with diverse audiences:

33% of players are under 16, highlighting the impact on younger demographics.
40% of participants are female, showcasing its inclusivity.
Players have explored a range of sports, including tennis (1.8k players), baseball (1.7k players), cricket (1.6k players), and lacrosse (1k players)—a testament to its ability to popularize even low-participation sports.

“We saw Butlin’s as the perfect partner to take sport to new places and audiences,” said Leigh Maxwell, Head of Revenue at BatFast. “It only takes one fun experience to fall in love with sport, and we’re proud to offer this opportunity in such a welcoming, family-focused environment.”

Designed for Fun, Built for Everyone

The intuitive design of BatFast Batting Cage makes sports accessible and engaging for all:

Switch Sports Instantly: Play multiple sports with the tap of a button.
Gamified Competition: Scoring systems foster friendly challenges.
Inclusive Play: Safe, immersive fun for all ages and skill levels.

“BatFast has been a huge hit with our guests, offering something for everyone,” said Heidi Watson at Head of Innovation Butlin’s. “Whether it’s on a family break or an adult-only Big Weekender the Batting Cage is a fantastic way for friends and families to come together, and try something new.”
With 10% of visitors returning for more, the collaboration is already proving its value, inspiring guests to stay active and engaged long after their first game.

Experience Batting Cage powered by BatFast at Butlin’s Bognor Regis today!

For more information, visit:
Butlin’s PLAYXPERIENCE Batting Cage
BatFast Entertainment

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