We design, develop and integrate advanced hardware—including ball throwing machines, actuators, sensors, and communication modules—with immersive graphics, gamification modules, computer vision powered ball tracking, cutting edge replay cameras and machine learning algorithms to create world-class sports simulation products that redefine how 21st century consumers play and experience sports.
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Who we have worked with
What BatFasters say...
It was a pleasure to work with BatFast and the team on the Play Ball Park event for the MLB London Series. It was a challenging environment to work in on one of the hottest weekends of the year, but the team pulled together to create workable solutions which delivered a world-class experience to our visitors. I hope we can work together again next year on this project and maybe on others too
AGENCY: CSM (NOW WASSERMAN), CLIENT: MAJOR LEAGUE BASEBALL
“Our team came into contact with BatFast when we were looking for activation ideas for the 21/22 Ashes in Australia. From the moment we met BatFast we knew we were in the best hands possible. Their communication and support were excellent and they were always available to help 24/7, even in a different time zone. They did everything possible to make sure our Cricket Simulator was set up and running in every Australian State and we did not encounter any issues throughout the tour. Across the summer, the BatFast simulator was one of the most popular activations from a fan engagement point of view. It was used by cricket fans of all ages and the staff manning the activation never had a quiet moment. We look forward to working with BatFast in the future.”
AGENCY: TLA Worldwide, CLIENT: Cricket Australia
“We are constantly looking for creative ways to engage the public in our sport, and put more bats and balls in people’s hands, regardless of their age, gender or level of cricket experience. BatFast’s technology is a superb innovation and they have helped us make cricket fun, accessible and relevant to people who may not have otherwise thought or chosen to have a go at cricket. Would thoroughly recommend.”
England and Wales Cricket Board, Head of Participation and Growth Team
Inspiring this generation of children to pick up a racquet and a ball is incredibly important to us at Tennis
Australia. The collaboration with BatFast allowed us to create the ultimate interactive fan experience to do just
that and it really resonated with the kids in our AO BallPark. Batfast’s unique tech mix, which can be easily
tailored to other bat-ball sports, also made it the perfect fit for AO Startups.!
CLIENT: TENNIS AUSTRALIA
BatFast was a pleasure to work with and helped create excitement about the sport of Cricket here in the US through their educational and welcoming approach. The BatFast Cricket Simulators and their support staff were the first ever interaction with Cricket for many attendees and surely helped increase interest in the sport. They made sure our staff received proper training to be able to speak comfortably about the simulator functionality and purpose and created an overall fun, positive atmosphere.
AGENCY: SPORTFIVE CLIENT: INTERNATIONAL CRICKET COUNCIL
“BatFast is a great way to engage cricket enthusiasts. It is the perfect entertainment offering for the amateur and a great training tool for the more experienced cricketer too. We are exploring ways to make better use of simulators for professional players and are excited by the direction the BatFast team are taking. Technology needs to be embraced and we’re thrilled about the prospects of this partnership.”
Gary Kirsten, South African Legend & World Cup-winning Head Coach
“It’s been a pleasure to work with the team at BatFast throughout the past six months of the NatWest campaign. Everyone I have worked with, from the concepting stages right the way through to the match-day activations have been true professionals, tackling any issues along the way with an impressive can-do attitude and determination to deliver an experience to the very highest standard.
This approach has remained consistent throughout 30 live dates and is reflected in the overwhelmingly positive feedback we’ve received from members of the public. I can’t recall working on an activation in the past that has generated such consistently positive comments from participants and seen so many members of the public returning on multiple occasions to take part again.
I’ve been particularly impressed by how receptive participants of all age groups and demographics have been, from children as young as 6 or 7 through to men and women in their 40’s and 50’s. This has been the case wherever the experience has visited whether reaching cricket fans in stadiums or a wider public audience when we’ve been in city centre location. BatFast have been a real addition to the huge summer of cricket in England and Wales.”
AGENCY: M&C SAATCHI, CLIENT: NATWEST
Firstly, I can’t quite put into words how grateful I am for BatFast’s attitude both in the lead-up, during and after the MCG and SCG activations, as well as other activations across the summer.
The amount of hard work that was put into the activation was seriously appreciated, particularly in Sydney when I was not on site and the number of challenges that the weather threw our way. A huge thanks and is a credit to each of you and how successful BatFast has been as an organisation in that the people who work for BatFast are committed to getting the absolute best results.
The feedback from KAYO and Cricket Australia has been overwhelmingly positive. The activation was so successful that they actually want to roll it again!
AGENCY: TLA WORLDWIDE CLIENT: KAYO