With one million balls served BatFast boosts tennis participation

Batfast is celebrating a milestone in our mission to drive an increase in global sports participation as we delivered 1 million tennis serves around the world. This is a step forward in helping drive an increase in tennis participation globally.

Tennis participation among children under the age of 16 has been on the decline. The average age of a tennis fan currently stands at 61 years. National Governing Bodies and stakeholders in tennis have taken measures to reverse this trend and BatFast has been active in supporting this mission. In the last 12 months, we delivered exciting activations at Wimbledon in 2023 and the Australian Open in 2024 which were a roaring success and saw thousands of young fans from diverse backgrounds play tennis. 

BatFast launched its tennis simulators in 2021 and has worked with partners to improve the offering, creating an exciting experience for both, ardent tennis fans as well as ones who have never played the sport before. We do this with a combination of machine learning and artificial intelligence to gamify the tennis experience. 

In its first year in the market, BatFast delivered 250,000 tennis balls in 2022. Over the last 12 months, we have tripled this by delivering 750,000 more serves to fans around the world. In the process, we have taken tennis to fans and seen an increase in key participation demographics by engaging children and women. Over 25% of our participations have been female while 35% are under the age of 16. 

In 2024, BatFast is projected to cross 2 million tennis serves by creating fantastic solutions to make tennis more accessible and engaging and drive an overall increase in tennis participation.