Nottingham UK and DUBAI, United Arab Emirates, Sept 2023
UK-based sports technology business BatFast today revealed its new partnership with Dubai Golf to open a new state-of-the-art cricket and baseball venue in the United Arab Emirates. The partnership is a significant step forward for BatFast in the Middle East who are now operating in 18 countries
“BatFast is committed to increasing participation in sports around the world and we are really excited to be partnering with the leaders of hospitality in the UAE,” said BatFast COO Navdeep Sethi.
Scheduled to open in 2025, the BatFast Dubai venue will be located next to Top Golf as part of the Dubai Golf complex. The new build venue will accommodate 20 BatFast-powered cricket and baseball simulators and allow people of all ages and skill levels to come together at a new social entertainment venue. Guests can enjoy point-scoring cricket and baseball games using AI-enabled simulators, scoring targets, ball-tracking cameras, and interactive leaderboards for a fully immersive sporting experience that can be enjoyed with friends.
The new venue will feature a chef-driven menu, top-shelf drinks, big-screen TVs, and music in climate-controlled batting lanes for all-seasons comfort. Year-round programming includes events for kids and families, social
leagues, groups, golf tournaments, and instruction.
Dubai Golf, a leisure subsidiary of WASL Asset Management Group, will manage the venue on a day-to-day basis working closely with BatFast to ensure an authentic experience, fun, and excellent hospitality are brought
to the city.
“The Dubai Golf and BatFast partnership is the latest venture to keep Dubai at the forefront of sport and hospitality development within the Middle East”; said WASL Asset Management Chief Hospitality & Leisure Officer Mustafa Al Hashimi. “Throughout the past 30 years, we have continuously focused on innovation and investment in our facilities to ensure that we remain the leading sports hospitality destination in the region, and we are delighted to be bringing the BatFast experience to the UAE”;
Dubai Golf CEO Christopher May added, “We are focused on expanding our range of authentic tech-driven sporting experiences within the region, and BatFast will bring an exciting and unique new way of introducing both cricket and baseball to the residents and visitors of Dubai. We are looking forward to the building and development of what will be a very exciting addition to Dubai Golf.”.
About Dubai Golf
Dubai Golf, a leisure subsidiary owned by WASL Asset Management Group, with its world-class golf courses and luxurious clubhouses, harbours some of the most spectacular locations for golf, events and entertainment in the
Gulf. Dubai Golf’s portfolio consists of the two most established golf resorts in the Middle East – Emirates Golf Club and Dubai Creek Golf & Yacht Club, plus Almouj Golf in Muscat, Oman. Dubai Golf manages an online tee time
booking system for its three Dubai-based golf courses, as well as servicing a central reservations office that books golf at all the UAE golf courses.
About Emirates Golf Club
Emirates Golf Club, host of the European Tour Omega Dubai Desert Classic and Omega Dubai Ladies Classic, was the first all-grass championship golf course in the Middle East when it opened in 1988. Taking pride in its 36
holes of world-class golf, the club sports two of the city’s finest must-play courses, the Majlis and the Faldo Course, which is also the only 18-hole course in the region to offer night golf. Both courses combine the natural
rolling desert terrain for a serious golfing test, while the signature clubhouse remains the most eye-catching in the region. The Majlis Course has been presented with numerous accolades over its 30-year history, the most recent of which were its ranking by Golf World magazine as one of the Top 100 Golf Courses in the World; and its award for Best Course Middle East in the Asian Golf Monthly Awards.
BatFast is a sports technology business that aims to drive participation in sports worldwide. Through various connected propositions, they harness the power of the internet, machine learning, mixed reality, and deep
technology to develop futuristic sports experiences that aim to transform how sports are experienced and played. BatFast actively works with partners to help create sports-themed activations and infrastructure that attract and retain diverse audiences – be it a beginner or a seasoned professional. With a relentless pursuit to innovate and build like-minded communities around the world, they are creating a revolution to drive
participation in sports worldwide.