CASE STUDY: BatFast’s activation with Hankook Tires at the MLB All-Stars event

BatFast’s portable sports offering called ‘BatFast Tour‘ made its entry to the West Coast of the United States in July 2022 for the MLB All-Stars Event.

The following is a case study on the activation for Hankook Tires during the MLB All-star game fanzones. Read on to understand more about how BatFast Tour works, its application during the event, and how it adds value to our clients.

PROJECT REQUIREMENTS

From the 16th – 19th of July 2022, as part of the All-Star Weekend, a BatFast Baseball Simulator was installed in partnership with Hankook Tires, the Official Tire of MLB. The activation took place at the iconic LA Dodgers Stadium where BatFast helped deliver a fully digital white-labelled experience, with custom graphics, stadium, and scoring system, providing that immersive baseball experience that fans are craving. Powered by BatFast the Hankook Baseball Simulator was housed within a branded aluminium truss structure, delivered by our Events Partner.

The event aimed to engage with people of all ages and experience levels and provide a never-seen-before experience for fans in the US. The focus for the event was on throughput and maximising both eyeballs on the Hankook brand also increasing engagement and participation with surrounding activities.

EXECUTION

Hankook Tires is an Official Partner of MLB and when executing its vision for the space it was crucial to provide a link between its brand and the organisation’s affiliation with the sport of baseball. Emphasis was placed on promoting Hankook’s new range of EV tyres by creating an eye-catching experience and a great atmosphere with high throughput to engage with as many fans as possible. The branded aluminium truss structure paid homage to the legendary Dodgers stadium and the custom graphics showed Hankook branded advertising boards with a pitcher in Hankook colours for fans to step up to the plate and face.

THE RESULT

Across the three days, the Hankook Baseball Simulator was enjoyed by over a thousand fans and delivered thousands more pitches. Our batting cage was packed with excited baseball fans of all skill levels from in and around the iconic baseball stadium. Hankook gave positive feedback to both product and execution and discussions for future work will be on the horizon. The Hankook area was one of the busier zones at the event and the client was left happy with both the magnetism of the area created but also the promotional platform created for their EV tyres.

Conclusion

In conclusion, the Hankook Baseball Simulator event at the LA Dodgers Stadium was a tremendous success, providing sports fans with a truly immersive and enjoyable experience. With the help of BatFast, attendees were able to step into an indoor batting cage, replicating the excitement of a real baseball game. The event showcased the power of simulation technology, and BatFast aims to continue bringing their simulators to more fun events in the future. If you’re a baseball enthusiast, make sure not to miss out on the chance to have a major league baseball experience with BatFast’s innovative simulators.

HERE’S WHATS ON OFFER WITH BATFAST TOUR

Very quick set-up and takedown.
Incredible branding options.
Set up in limited spaces.
Be it a brand activation, fan zone, or community event, we have an option for everyone