BatFast prepares for Global expansion with appointment of COO


Sports Technology Firm, BatFast, has appointed a Technology & Operations expert to its Leadership Team as part of their plans to expand globally.

Navdeep Sethi has joined the Midlands-based technology company as Chief Operating Officer (COO) after an illustrious career at IBM and successfully scaling two award-winning Technology companies. 

Sethi is now focusing on raising investment in BatFast, which will support the technology company’s growth and global presence across the entertainment, training, and event sectors.

Through tech advancement, BatFast has expanded its sports offering from just cricket, to include both baseball and tennis. With new vertical markets identified, Sethi’s skills and experience will help to streamline and scale the business in these new markets.  

Sethi said, “BatFast has already built a remarkable team and suite of technologies, based on increasing participation in sport.  I’m delighted to be joining the team and look forward to working with our partners globally to further develop our technology and data offerings.”

Runish Gudhka, CEO of BatFast Sports, said “Navdeep joins BatFast at a pivotal and exciting time for the company as we accelerate the next phase of our growth plan and we are all thrilled to have him on board. Navdeep’s vast experience in leading technology-focused business meant that he was the ideal candidate to scale BatFast and support the team in shaping and driving our Global strategy.”


BatFast is a world class sports technology business providing inclusive experiences to the global sports and entertainment industry. BatFast is at the cutting edge of the democratisation of sport, engaging and exciting everyone through unforgettable shared physical and digital experiences.

BatFast enables multiple sports to be brought to life. Within seconds, cricket can switch to baseball with dynamic graphics and live scoring, personalized to suit all ages and abilities. From absolute beginner to seasoned pro, BatFast’s proprietary technology enables social competition or one-to-one training. It’s goodbye to sport being played at specialist facilities and hello to flexible venues and competitive socializing. 

We actively work with our B2B partners to help deliver an adrenalin-pumping experience for their consumers. With our relentless pursuit to innovate and build like-minded communities around the world, join us on a revolution to find sporting excellence, building tribes, capturing data, enabling individuals to play and businesses to succeed.

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